Maximizing value and efficiency, offering tax favorable options
Providing support during the home sale process to ensure your relocating employee obtains the best price as quickly as possible is vital to a successful domestic relocation.
At K2, we’ve developed a comprehensive suite of home sale support services to ensure your transferring employees receive the best price with minimal distractions – enhancing their relocation experience and ensuring they can focus on being productive in their new role.
To help manage costs, risks and tax advantages, we can also support the administration of certain tax protected home sale programs such as the direct reimbursement of home sale expenses through the Buyer Value Option or the Guaranteed Buyout. We can flexibly deliver against these programs, or alternatives, according to your policy specifications.
Home marketing assistance
Optimizing sale price and timing, supporting your talent
To enhance the speed and ease of selling a home, we offer a marketing service where we use market insights to develop a strategy to optimize the sale of your relocating employee’s home.
We provide the employee with a list of highly experienced relocation qualified real estate agents to choose from and order a Broker’s Market Analysis (BMA) to establish a recommended list price and probable sale price for their home.
Using the BMA, we will devise a marketing strategy to best support the sale of your employees’ home. This can include:
- Suggestions on how to prepare the home for sale.
- A recommended listing price and anticipated sales price.
- Information on competing properties for sale and recently closed comparable homes.
- A designated buyer profile for your employee’s property.
- Creative home sale promotion ideas.
A K2 consultant will also monitor the listing effort, including a review of homes currently listed in the local area and an evaluation of recently closed properties to ensure that a realistic pricing strategy is in place.
This service also includes pro-active marketing-strategy calls as well as follow-up on buyer and agent feedback, advertising and open house events. Our K2 consultant will also make recommendations to adjust pricing, advertising, and terms and conditions to achieve a positive outcome in the critical timeframe.