K2 and the University of Bath have created an ambitious partnership which combines K2’s resources and extensive sector experience with the academic prowess of the University’s Institute for Sustainability and School of Management.
Together, K2 and the University of Bath aim to develop new products, processes and services that improve a customer’s journey towards sustainability.
This project tackles one of the most vexing statistics within the sector. Although 92% of companies are extremely or moderately focussed on environmental objectives, only 5% report that individuals are concerned with sustainability during their own move (AirInc, 2022). To help close the attitude-behaviour gap, our project will:
- Develop sustainable products and processes that are relevant to the Global Mobility Sector
- Use Life Cycle Analysis to analyse and reduce the carbon emissions associated with the Global Mobility Sector
- Develop, test and apply behavioural nudges to stimulate the uptake of sustainable choices within the Global Mobility Sector
Dr Iina Ikonen & Professor Brian Squire (University of Bath) commented: “We are delighted to start this exciting project with K2. The partnership enables us to develop new approaches to nudging sustainable behaviours and provides a platform for us to create meaningful change within a significant industry sector.”
Following our successful application to the Knowledge Transfer Partnership (KTP) – a government scheme that provides funding for research projects – for a part-funded, 25-month project in the field of sustainability, Andy Hayward, CFO at K2, commented: “I am absolutely delighted that we have been successful in our KTP application. This success further strengthens our ongoing relationship with the University of Bath, and will add an exciting new facet to our sustainability aspirations.”
Linda Rafferty, Global Head of Compliance & ESG at K2, added: “Great news that we have been successful in our KTP application – I am really looking forward to getting this project off the ground and seeing K2 and the University of Bath having a positive and lasting impact on the industry.”
