As we prepare to bid adieu to 2025, we’d like to share and reflect on the milestones which have shaped our business this year…
We achieved a truly outstanding set of client survey results.
- We secured a return rate of 77%, significantly improving on the 60% return rate of 2023.
- We achieved an NPS® of 82, which is an improvement on our 2023 score of 80, and which is officially rated as ‘world-class’.
- We achieved an unbeatable client satisfaction rate of 100%, securing that all important 1% increase from our 2023 score of 99%.
- 100% of respondents were satisfied with K2’s understanding of their global mobility needs.
- 100% of respondents were satisfied with the service provided by their dedicated K2 Account Manager.
We launched Frontline, a monthly knowledge-sharing campaign.
Each month, we choose a trending topic within the global mobility industry and produce a range of content which explores it. The aim of the campaign is to spark curiosity and create conversation around trends, changes and challenges which are affecting HR and Global Mobility professionals. Through these conversations, ideas are generated and knowledge is shared, thus helping to drive momentum and innovation within the industry.
We relaunched our VIP service offering, K2 Bespoke.
We took a service that was already world-class and transformed it into one that takes clients’ breath away.
The K2 Bespoke Promise: We provide a beyond exceptional relocation experience for those who expect the exceptional - whether they are business leaders, sports professionals, film and music industry figures, high-net-worth individuals, government officials, or those embarking on a personal move. Every detail is meticulously handled, ensuring a seamless journey that exceeds expectations.
We will provide you with a standard of account management that surpasses world-class, and is defined by unyielding attention to detail allied with complete accountability.
We will take what you believe is possible, and what your people believe is possible, and then redraw those horizons.
Through the K2 Foundation, we completed the rebuild of a school in São Paulo, Brazil.
In April 2023, work began on building a school in a São Paulo favela. The goal? To create a safe and vibrant space for up to 150 local children to play and learn each day. In February 2025, we completed the project and opened the doors to a haven in which local children can both enjoy their childhood and be equipped with all the tools they need to thrive in adulthood.
Watch ‘Sowing love, spreading joy and shaping futures’, a film produced by the K2 Foundation
We were globally recertified as a Great Place To Work®.
Our survey results show that we have a strong culture defined by teamwork, innovation, and going above and beyond to get the job done. Our people are highly engaged, empowered, and invested in the company’s commitment to social responsibility. They are also united by the belief that exceptional customer experience is central to our business model and to the evolution of our processes.
We are incredibly proud of these results. They provide us with further proof that we have built a business which nurtures, inspires and challenges our people, giving them everything they need to perform at the highest level. The result? A passionate team, perfectly positioned to deliver an exceptional customer experience.
Find out more about what being a Great Place To Work® means for both our people and our clients
We published our third annual Sustainability Report.
As a company operating within an industry with a significant environmental footprint, K2 recognises the need for impact-driven action and innovative sustainable solutions. From reducing the carbon footprint of international relocations to supporting charitable initiatives in the regions where we operate, the 2024 report highlights how K2 is integrating sustainability into every aspect of our business operations. These efforts ensure that our clients can continue to grow and support their globally mobile workforce, assisted by service partners who prioritise responsible, ethical business practices.
We opened a new office in Shanghai, China.
K2 Shanghai is K2’s third office in APAC, opened to further strengthen our ability to support clients and their assignees in the region.
“As always, our clients are the driving force behind our international growth, and we pride ourselves on our agility, which enables us to meet their evolving needs. This is an exciting next step for K2 and one which we have not taken lightly. There are a number of existing clients who will benefit from this expansion almost immediately, and longer term, it will also help us capitalise on additional opportunities within this important market. Not only that, but strategically positioning ourselves in key locations, such as China, also enables us to enhance our efficiency and impact from an operational perspective, by increasing our coverage and ability to provide local expertise.” Paul Barrett, Managing Director for APAC
We transformed our immigration service into K2 X Border.
Driven by a steady increase in client demand for immigration support, this transformation enables K2 X Border to flourish as a stand-alone service, whilst still remaining a key element of K2 Corporate Mobility’s relocation management offering.
K2 X Border aims to remove the friction, complexity and uncertainty from cross-border moves. Available to both businesses and private individuals, the team manage every aspect of the immigration process, pairing global reach with local insight to ensure a smooth and timely transition for each and every customer. Full compliance is guaranteed, and for businesses looking to expand internationally, K2 X Border will flex and scale as they grow.
Discover exactly how K2 X Border makes crossing borders effortless
We recorded 6 new episodes of our original podcast, Personally Speaking.
‘Because it’s personal’ is more than just a strapline for K2, it is an ethos, embedded into the company’s culture and one on which all of our global business success is built. Hosted by Global Marketing Director, James Marshall, our new podcast series ‘Personally Speaking’ will set about introducing the people behind our personal approach, and lift a lid on the unique culture that makes K2 a Great Place To Work®.
We organised and hosted 20+ events across EMEA, APAC and the Americas.
Throughout 2025, we brought our global community together through roundtables, leadership mornings, webinars, and socials. Our purpose: to share practical insights, spark ideas and strengthen relationships. Highlights include the 10th anniversary of the Midlands Global Mobility Forum in Birmingham, a milestone which underlined the forum’s role as a trusted space for timely guidance and peer exchange; a Leaders’ Lunch in Sydney that explored the balance between AI-enabled efficiency and essential human connection; and the K2 Spring Social in London which provided a relaxed setting for team members to connect in person and celebrate progress with clients and partners.
Visit our Insights page for write-ups of all this year’s events
We transformed our Advisory service into K2 Indx.
K2 Indx is a new brand which combines our existing global mobility advisory and assignment management capabilities into a more precise and structured offering. K2 Indx reflects the way in which we already work: simplifying and explaining complexity, interpreting data, shaping strategy, and delivering guidance that supports confident and informed mobility decisions.
2025 was an explosive year for K2, one that was characterised by transformation, innovation, and strategic, sustainable growth. The bar for 2026 has been set extremely high, but with multiple exciting developments waiting in the wings and ranging from further brand launches to advancing in line with our AI Roadmap, we are confident that the new year will bring further success as we continue to set the standard for service excellence within the industry.